Rufus Evison London 077 6458 8942 • rufusevison@yahoo.com
Technology Management Executive Innovative and achievement-oriented professional, with a unique balance of leadership skills, change management expertise and entrepreneurial savvy. Offering extensive senior leadership, strategic development and digital marketing experience. Track record of delivering disruptive innovation, increasing operational effectiveness and positioning organisations for sustained success.
Core Competencies
Start-Up Leadership	Strategic Planning	Technical Strategy	Board Management
Change Management	Product Development	Business Development	Business Intelligence
Professional Profile
Natural leader – develop and inspire teams by communicating transformative innovation strategies and visions of success. Growth focused – innovate bleeding-edge products / services to create new markets and establish a dominant position. Technology expert – bridge the gap between technology and business and serve as a trusted technical strategist. Relationship builder – forge partnerships in order to expand opportunities, raise revenue and enhance services. Solutions focused – view complex business challenges as opportunities to innovate, grow and exceed expectations.
Select Consulting Experience
The Audit Bureau of Circulations Electronic (ABCe)				2002 – Present
Advise on technical strategy and implementation strategies. Facilitate training to familiarise staff with the practicalities that relate their work to web sites in the real world – ensuring teams understand what web sites are used for in practice and what people want to measure, as well as why and how they measure it.
Engage Your Customers (EYC)				2011 – Present
Provided early stage development support for the customer-data and analytics start-up. Developed value propositions around selling insights to drive increased customer engagement and sales for clients.
Starfish				2010 – Present
Serve as Insight and Strategy Associate, providing expert advice on bringing to market on-line services and transforming them into truly commercial offerings. Customer-centricity expert. Spoke at numerous public events.
Fuse Pump				2010 – 2011
Provided strategic direction and guidance on a transformational shift in focus that led to 100%+ annual growth.
Global Diagnostics				2006
Stepped in following the CTO’s rapid departure. Assisted with solutions provision for a major rollout plan to 21 hospitals and addressed issues caused by the strategic management gap. Provided oversight and guidance, from strategic planning to deep technical networking. Oversaw the integrated web-based systems that made up a radiology patient care solution. · Immediately diagnosed and fixed the major technical issue and addressed a perceived inability to deliver on client objectives. Delivered significant increases in system performance / speed. · Mended a critical client engagement, staving off a looming separation of the organisation’s most valuable client.
Niovo, Ltd.				2005
Partnered in all aspects of the start-up web hosting company’s strategy, from service / solution development to marketing and partnership development. Leveraged analytics to drive targeted marketing. · Delivered significant usability improvements and a shorter transaction funnel. · Positioned the company for sale to SWSoft in 2005.
Professional Experience
Dunnhumby – London, UK / Cincinnati, OH, USA				2007 – 2010
Strategy Director Led a shift in the company’s strategic direction; shifted the focus to include Internet and Mobile Retail, which positions the company for significant, long-term revenue growth. Began the process of “re-skilling” the workforce to support this strategic shift. · Contributed to 40% annual growth. · Created a patented viral couponing methodology that is recognised as critical to the company’s long-term success. · Grew the company’s client base to include a large number of “internet” clients, including such well-known brands as Unilever, Proctor and Gamble and Panera. · Honoured to be retained as a consultant, despite a company bar on hiring ex-employees for consultancy.
Clickstream Technologies Plc. – London, UK				1999 – 2007
Chief Technical Officer Developed the industry leading web analytics company – a response to an unfilled requirement for accurate data on website usage to allow full commercial exploitation of the Internet. Invented the solution and guided the corporate / technical strategy. Wrote all external facing documentation. · Separated Clickstream from Green Cathedral, which was providing a value added analytics service for websites they produced. Secured approx. £15M in funding. · Developed the stand-alone technology into one that is widely recognised as the most accurate data gathering technology available (99.97% accurate in an independent audit). · Maintained market dominance by positioning Clickstream as the privacy friendly solution – a solution that had largely been dismissed as either impossible or impractical. · Provided the company with a clearer value proposition by restructuring its offering to include previously unrealised key benefits in the areas of cost cutting, accurate data provision, security and automation. · Created a targetable product that addressed the unique concerns of a broad range of clients, including General Electric Capital, Virgin Money, Bradford and Bingley Group, MyTravel.com, Direct Wines and UKTV. · Expanded market share and brand perception by writing articles for a variety of forums, including US Banking and Revolution Magazine, in addition to providing consultancy for industry standards bodies (ABCe, WAA and IAB). · Created multiple, granted patents with minimal input from solicitors (as well as a few still under consideration).
Green Cathedral Plc. – Cambridge, UK				1997 – 2003
Board Member (2000 – 2003) Maintained a position on the board as the company continued to grow, with a focus on ensuring that GC’s technical direction continued to be strategically led, rather than dragged tactically by short-term customer requirements. · Played a key role in planning the separation of GC into four different companies, each representing one of the four areas of the core business – which has shown dividends in terms of profitability and accountability. · Wrote the company’s security policy, allowing GC to contract with “Which Magazine.” A previous security breach of the client’s new media solution required new providers to present a stringent, standards compliant policy.
Chief Technical Officer (1997 – 1999) Led the company’s strategic direction and developed its technical infrastructure, including securing £5M in funding. · Grew the company from three people to a 50-member team. · Expanded sales from £0 to approx. £750K per engagement, with high level clients like Thomas Pink and The FA (UK football association).
Additional Experience
Director – eNetSale – Cambridge, UK				1998 – 1999
Guided the online retail “mall” through initial start-up and towards their final trade sale. Built the organisation from 0 to 100+ small businesses, prior to the company being purchased in a corporate acquisition. Advised on the technical aspects of online media, helping to prevent fatal flaws in the technical architecture and ensuring scalability.
Director – Cambridge Trishaws Ltd. – Cambridge City / London, UK				1997
Established the UK’s first successful bicycle taxi service, including preparing the business case and winning a bid for council licensing within Cambridge City. Negotiated a lucrative exclusivity contract.
Managing Director – Media Wizard Ltd. – Cambridge, UK				1996 – 1997
Led numerous projects for the viral marketing pioneer, including projects for Autonomy Systems Inc. and Sole Traders. Created screensavers for Autonomy Systems and CB1; oversaw all aspects of the project, from concept to implementation.
Education
MA, Mathematics (Honours) – Girton College, Cambridge University – Cambridge, UK
Select Affiliations
Roll Committee Member / Chair, New Initiatives Group – Girton College, Cambridge University				2006 – Present
Fellow – Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA)				2008 – Present
Member – ABCe Internet Technical Group				2002 – 2008
Chair, Standards Subcommittee – Web Analytics Association (WAA)				2004 – 2005
Select Volunteer Experience
Advisor – Wildlife Link				2005 – 2009
Technical Advisor – House Of Hope Project for Children				2005 – 2006
Select Patents
Clickstream Patent EC: G06F11/34T12; H04L12/26M; IPC: G06F15/173 Publication info: US6763383 - 2004-07-13